Chartwell Agency created a short-term integrated campaign that tied into the larger marketing campaign (“Brought to you by . . .”) and spanned multiple mediums to reach both regional business decision-makers and the general consumer. The campaign graphic was simple in design and easy to grasp through the various outlets: “Rockford” is in Our Name for a Reason.
The “Rockford” is in Our Name for a Reason concept allowed Chartwell to be extremely flexible in pushing the clear choice of a locally based, credible and stable bank through print, outdoor, television, digital and radio advertising.
This campaign related a consistent, visual identity and messaging umbrella that focused on Rockford Bank & Trust’s capabilities in helping a variety of customers meet their financial goals, whether they be personal, commercial or both.