Chartwell oversaw numerous hours of footage of couch-style interviews allowing Meridian Trust members to share their own stories in their own voices, reinforcing an emotional – and authentic connection – to the brand. The videos showcased the diversity of Meridian Trust’s members, their needs and the role the credit union plays in their lives. The series currently includes one long format, two 60-second videos and three 30-second videos.
Creating an Authentic and Emotional Approach to the Brand
Chartwell Agency’s partnership with Meridian Trust began by understanding their brand, their members, their true market differentiators and their ability to focus on the organization brand vs. just the service and product offerings. Through our core messaging development and conversations with members, we understood the unique relationships Meridian Trust develops and the impactful role they play in their members’ lives.
The videos were designed with a clean, minimalist, comfortable set, making viewers feel they are simply sitting across from a friend, gaining insight and a personal referral from a trusted source.