Chartwell Agency redesigned the NIVC and GVC websites to accurately and authentically reflect the innovation and patient care the organization provides to its patients. The site also was updated to implement best practices for design, navigation and responsiveness. The website became the practice’s “virtual front door” where patients, community members, referring physicians and others find it intuitive and easy to browse, engage, and enhance their understanding of the practice and its locations, physicians and specialties.
Chartwell visually refined the existing brand with an update of the logo, color palette and imagery. The new website was designed with the “mobile-first” approach, given that the increasing majority of patients are browsing and accessing information from mobile devices. The site also highlights direct calls to action to allow patients easy access to call or request appointments.