Chartwell created the “Where World-Class Education Meets Hometown Heart” theme and subsequently developed content around it. Understanding that the viewbook would be used to recruit national and international students and families, focus was placed on a strong visual presentation with colorful photos and pertinent graphics/numbers (ACT scores, scholarship dollars, etc.) to easily communicate Rockford Christian’s story to different audiences
The Creative Concept
Rockford Christian places great emphasis on academics and helping students build their community outside the classroom. The viewbook’s cover shows real students in their everyday school uniforms, while the back page shows the same students representing a variety of extracurriculars – from music to sports to robotics. Chartwell developed this concept and worked with Rockford Christian to execute the look with new photos as well as updated images throughout the book.