Rockford Promise is a non-profit 501(c)(3) location-based scholarship program that offers full-tuition scholarships to deserving graduates of Rockford Public School District 205. Rockford Promise believes that financial barriers are just part of the equation, so it also supports its Scholars with robust community mentorships, strong academic advising and meaningful social connections.
Modeled after Promise programs around the nation, Rockford Promise’s goal is to increase educational attainment in the community while providing a powerful economic incentive for potential residents and businesses to locate in the Rockford region.
In his 2018 State of the City address, Rockford Mayor Tom McNamara indicated his desire that Rockford Promise become a fully funded program, meaning that every graduate of RPS 205 would receive the scholarship. This public advocacy, as well a 12-year pattern of grassroots growth and momentum, made it necessary for Rockford Promise to consider rebranding the organization. This would also necessitate the development of a new website to better position the program, its successes, and potential benefits with corporate and individual donors, influencers and community thought leaders.