TexAmericas Center owns and operates one of the largest mixed-use industrial parks in the United States and works to recruit new business partners, best-fit industries, and a diverse talent pool to the region. The organization also specializes in selling and leasing property, built-to-suit offerings, rail and transload operations, third-party logistics, and supporting businesses that are primed for expansion.
It must effectively communicate its work, opportunities generated, and economic impact to its board, elected officials, business leaders, and the greater Texarkana region.
TexAmericaCenter relies on Chartwell Agency for a variety of communications and marketing needs that promote organizational priorities, target highlighted industries, and reach influencers with multiple touchpoints.
Chartwell Agency has created a collateral library for TexAmericas Center with pieces that meet a variety of communication needs. Pieces each have a critical purpose including providing relevant information to decision-makers in key industries, drumming up excitement about available properties, promoting its unique offerings, and informing the public of its activity and regional impact. Examples of collateral developed by Chartwell Agency for TexAmericas Center include:
Infographics. For data-driven and number-heavy reports, Chartwell Agency designs infographics. The easy-to-read graphics tell a story, highlight economic success, and can be repurposed into other material.
Eblasts. To effectively promote different portions of TexAmericas Center campuses, Chartwell designed a series of emails that allow the organization to highlight specific properties while simultaneously reaching industry-specific contacts.
Community Profiles. Chartwell Agency developed a community profile that outlines TexAmericas Center’s strengths, highlights a vision for portions of its property, and uses industry-specific language to help reach major players in certain industries. The approach is creative, visual, and intentional.
Mailers. To help tell the TexAmericas Center story, Chartwell Agency designed a six-panel, data- and story-driven brochure to distribute to key audiences. The piece helped highlight TexAmericas Center’s successes as well as reach people at their businesses and doorsteps.
The ongoing support from, and collateral created by, Chartwell Agency allows TexAmericas Center to strengthen its message, engage prospective clients, share stories across mediums, and effectively reach leaders, businesses, and industries in their pipeline. The diversity of collateral used by TexAmericas Center reaches people at different touchpoints, allowing for a robust integrated marketing approach.
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