Tag Archive for: Catherine Povalitis

Optimize Your M&A Strategy with Public Relations

, ,
Mergers and acquisitions (M&A) are common growth strategies in the financial services industry. Last year, M&A activity was at an all-time high across all global industries – and there is no sign of a slowdown. As a result, it’s…

Timeless Bank & Credit Union Marketing Trends

Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…

Combatting the Great Resignation: Tips for Marketing and Communications Teams

In the most recent employment data from the U.S. Bureau of Labor Statistics, 4.3 million Americans quit their job in August 2021. This is a record-high rate, with the most people quitting their jobs in the south and Midwest regions of the country.…

Financial Industry Marketing Trend: Keep it Virtual

, ,
Forecasting financial industry marketing and public relations trends is an important component of any communications and marketing plan. Check out some of these trends to help enhance your visibility.
credit-union-community-bank-public-relations-strategy

Reinvent Your Public Relations Strategy

With the economy beginning to show signs of a resurgence, now is the time to reinvent your credit union or community bank public relations strategy. Why now? With more than a year of navigating the unfamiliar territories of the pandemic, we…

Want to Earn Interest in Your Financial Marketing

,
To feel more confident in your financial marketing and communications today, consider strategies that will help increase interest earnings in your marketing portfolio. What does that look like?

Pandemic and Politics and its Impact on Media Relations

There is no doubt, the pandemic and politics have significantly influenced American media. Turn on primetime news and read the headlines in your local newspaper. You are guaranteed to hear about the pandemic and polarized politics. But don’t…

Year-End PR Moves for Banks and Credit Unions

Don’t wait, start planning smart year-end public relations (PR) moves to enhance your brand, reach your target audience and build credibility. For community banks and credit unions (along with many other organizations and industries), digital…

The Top Tip to Best Position Your Brand Today…and Tomorrow

It’s obvious. People are spending more time online today due to the pandemic and social distancing restrictions. And the trajectory of online engagement is expected to continue. Is your brand leaning into this trend? How can you best position…

A Website Design to Better Meet TODAY’s Consumer

,
Right now, your marketing and communications efforts should be on your website design, content and navigation. Now more than ever, people are spending more time online. The increase in digital engagement has been driven by the pandemic and…