Posts

Don’t Shelve Your Content Strategy

You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there…

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what…
repurposing

Repurposing Content – Working Smarter, Not Harder, for your Content Strategy

Writing good content is a lot like making Thanksgiving dinner. It’s a lot of effort to prepare a good content “meal.” Then, just like that, it’s consumed by your guests in record time. Oh, and they’ll be hungry for more before you…