Posts

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Does Your Website Deserve a Raise?

Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…

Visual Investment: Great Images Tell Great Stories

You’ve heard of the term return on investment (ROI) but get ready for ROVI (return on visual investment). As the world continues to battle the COVID-19 pandemic, we are all encouraged to limit our contact with others. Gone are the days that…
Differentiator

Let Your Differentiator Shine

One of my colleagues recently made a comment that people don’t think they’re creative because they can’t do graphic design, while forgetting that creativity doesn’t fit into one box or another. You’re not any less creative because…
marketing takeaways
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Marketing Takeaways from a Webinar Superfan

As the chat room moderator for our Lunch Bites series, I had a front-row seat for the last five weeks as we dove into dealing with the coronavirus pandemic, its effects on marketing organizations, and how we can all plan for the future. These…
working from home

Lessons Learned: Working from Home During the COVID-19 Crisis

With a shelter-in-place order in effect in Illinois until April 7, our headquarter office is working from home. While our ROWE environment has made the transition seamless for most of the team, I’ve undergone the biggest switch from on-site…
campaign
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Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…
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Six Tips for a Great Retreat

Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…
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Research Now to Avoid Headaches Later

“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…
Reviews

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to healthcare services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of an…