Social Media Content Creation: Don’t Forget the Awareness Days!

There is a great value in adding Awareness Days to your social media content. Here are some strategies that you can use to make the most of them.

Olympic Marketing Trends: Gold Medal Strategies

When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…
search trends on mobile phone

Search Trends and SEO: Three things COVID-19 has changed about how we search

As we begin to emerge from the global pandemic, we recognize that consumer behaviors have changed how they search online. It is no surprise that online shopping and healthcare, wellness, and news searches skyrocketed during the pandemic while…

The Value of Blogs: Is Their Market Share Increasing or Decreasing?

These four great reasons demonstrate why the value of blogs continues to grow.
Looking for digital presence with binoculars

Your Digital Presence: Do Customers Find or Lose you Online?

As we consume more and more information digitally, it is vital that not only does your digital presence share what makes you unique but is created to help customers find you. Unfortunately, the “if you build it, they will come” mentality…

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…

Does Your Website Deserve a Raise?

Your website is one of your hardest working customer service representatives. Available 24/7/365, it’s always ready to connect with your customers. When was the last time you gave your digital employee a performance review? Just like any…

Visual Investment: Great Images Tell Great Stories

You’ve heard of the term return on investment (ROI) but get ready for ROVI (return on visual investment). As the world continues to battle the COVID-19 pandemic, we are all encouraged to limit our contact with others. Gone are the days that…

Let Your Differentiator Shine

One of my colleagues recently made a comment that people don’t think they’re creative because they can’t do graphic design, while forgetting that creativity doesn’t fit into one box or another. You’re not any less creative because…
marketing takeaways

Marketing Takeaways from a Webinar Superfan

As the chat room moderator for our Lunch Bites series, I had a front-row seat for the last five weeks as we dove into dealing with the coronavirus pandemic, its effects on marketing organizations, and how we can all plan for the future. These…