Tag Archive for: Elizabeth Lazdins

The Impact of Imagery on Memory: 3 Ways to Become More Memorable to Become More Persuasive

As we continue to be inundated with information from every possible source, it can be challenging to ensure that your message is not only being noticed but remembered. Whether it’s a PowerPoint presentation or a digital ad, imagery plays…

Online Search Behaviors: Tips to Help People Find You

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When people search online, regardless of what browser they use, they will end up on a Search Engine Results Page (SERP) and must sift through the results to find what they’re looking for. How do they do that and, more importantly, how do they find you?
manages digital channels

Know Who Manages Your Digital Channels to Avoid Future Headaches

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As organizations manage multiple digital channels, including social media, websites, and analytics that all require different accounts and logins, it is vital to keep track of who can access these channels and have a contingency plan when that…

Public Relations Myths and the Real Strategies Behind Them

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https://youtu.be/Br2t5KTwXJ8 When I started at Chartwell Agency, I had no experience working for a public relations and marketing agency. My knowledge of public relations came from television with limited exposure at work. This created…

Social Media Content Creation: Don’t Forget the Awareness Days!

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There is a great value in adding Awareness Days to your social media content. Here are some strategies that you can use to make the most of them.

Olympic Marketing Trends: Gold Medal Strategies

When it comes to Olympic marketing trends, there have been a few consistent themes that both the media coverage and advertisers have focused on: features with world famous athletes doing amazing things and telling stories of triumphs over adversity.…
search trends on mobile phone

Search Trends and SEO: Three things COVID-19 has changed about how we search

As we begin to emerge from the global pandemic, we recognize that consumer behaviors have changed how they search online. It is no surprise that online shopping and healthcare, wellness, and news searches skyrocketed during the pandemic while…

The Value of Blogs: Is Their Market Share Increasing or Decreasing?

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These four great reasons demonstrate why the value of blogs continues to grow.
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Your Digital Presence: Do Customers Find or Lose you Online?

As we consume more and more information digitally, it is vital that not only does your digital presence share what makes you unique but is created to help customers find you. Unfortunately, the “if you build it, they will come” mentality…

Public Relations Strategies: Get Off the Backburner and in Front of Your Clients

When the storm of COVID-19 restrictions started, many companies battened down the hatches and reduced marketing budgets. Organizations asked their marketing teams to do more with less. More traditional strategies like public relations were…