Tag Archive for: Elizabeth Lazdins
Marketing Takeaways from a Webinar Superfan
Blog, Marketing
As the chat room moderator for our Lunch Bites series, I had a front-row seat for the last five weeks as we dove into dealing with the coronavirus pandemic, its effects on marketing organizations, and how we can all plan for the future. These…
Lessons Learned: Working from Home During the COVID-19 Crisis
Blog
With a shelter-in-place order in effect in Illinois until April 7, our headquarter office is working from home. While our ROWE environment has made the transition seamless for most of the team, I’ve undergone the biggest switch from on-site…
Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials
Blog, Marketing
If you step into the Chartwell office the morning following
the Super Bowl, you’ll never fail to hear a discussion about the hits and
misses in the highly anticipated commercials that come with the big game. At
$5.6 million for a 30-second…
Six Tips for a Great Retreat
Blog, Facilitation and TrainingRecently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…
Research Now to Avoid Headaches Later
Blog, Marketing“An ounce of prevention is worth a pound of cure.” Benjamin Franklin
Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…
Customer Reviews: Making the Ask is Important
BlogWith the ability to shop around for everything from televisions to healthcare services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of an…
Building Trust is Worth the Investment
Blog, MarketingIn today’s world, trust is something that organizations are seeking to gain from their audience. For a brand, it can mean big dollars in customer engagement and loyalty. Customers who trust a brand are more likely to invest in new products,…
Inconsistent Messaging Costs Money
Blog, Facilitation and Training, MarketingIf a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…
Plan on Sharing Your Message in New Ways
Blog, Facilitation and Training, Public RelationsRecently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…
Top Takeaways for Winning Marketing Plays
Blog, Facilitation and Training, Marketing
The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…