Tag Archive for: Elizabeth Lazdins

marketing takeaways

Marketing Takeaways from a Webinar Superfan

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As the chat room moderator for our Lunch Bites series, I had a front-row seat for the last five weeks as we dove into dealing with the coronavirus pandemic, its effects on marketing organizations, and how we can all plan for the future. These…
working from home

Lessons Learned: Working from Home During the COVID-19 Crisis

With a shelter-in-place order in effect in Illinois until April 7, our headquarter office is working from home. While our ROWE environment has made the transition seamless for most of the team, I’ve undergone the biggest switch from on-site…
campaign

Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

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If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…

Six Tips for a Great Retreat

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Recently, Chartwell closed for the day for our quarterly retreat. We hold them regularly, each one with a particular focus. Instead of just looking at a retreat as a day off work as many people do, I always find myself mentally exhausted but…

Research Now to Avoid Headaches Later

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“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…
Reviews

Customer Reviews: Making the Ask is Important

With the ability to shop around for everything from televisions to healthcare services, reviews are more important than ever. As technology continues to expand, access to information is literally at our fingertips. I have stood in front of an…
trust

Building Trust is Worth the Investment

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In today’s world, trust is something that organizations are seeking to gain from their audience. For a brand, it can mean big dollars in customer engagement and loyalty. Customers who trust a brand are more likely to invest in new products,…
your message

Inconsistent Messaging Costs Money

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If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…
your message

Plan on Sharing Your Message in New Ways

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Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…

Top Takeaways for Winning Marketing Plays

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The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…