Tag Archive for: Emily Hartzog

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Emotional Branding – How to Win Your Patient’s Hearts

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The most loyal customers are the ones that love you. They chose you because of how you make them feel and that feeling is uniquely associated to your product, service, or organization. It’s almost impossible for a competitor to replicate…

Positive Phrasing – Why I Have a Big Problem with “No Problem”

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Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.

Pros and Cons for Hiring or Working with an Agency to Grow Your Marketing Team

We’ve all been there – realizing that the demands on your marketing department exceed your team’s availability– or capabilities – to meet those expectations. While we can anticipate peak seasons, if needs consistently outpace resources,…

Emily Hartzog Named President at Chartwell Agency

Chartwell Agency, an award-winning marketing firm based in northern Illinois and with clients across the country, today announced that Emily Hartzog will become president of the firm on January 1, 2024. In this strategic move, Rebecca Epperson,…
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Considerations for Renaming and Rebranding Your Credit Union

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https://youtu.be/8tmJlz2kBgU Credit unions in high-growth modes often find themselves faced with an important question – is it time for a renaming and rebranding? Recent studies indicate that 20% of banks and credit unions in the U.S.…

Website Design Trends to Watch in 2023

Watching website design trends is critical to enhance your most valuable marketing tool. With the constant innovation in devices, changing user interface expectations, and evolving technology, a website requires constant time and attention.…

Emily Hartzog Promoted to Senior Vice President at Chartwell Agency

Chartwell Agency announced it has promoted Emily Hartzog to Senior Vice President. Hartzog joined Chartwell in 2013 and has 20 years of experience in sales, marketing and public relations for industries as varied as higher education, technology,…

Recruitment Marketing – How You Can Help Fill the Talent Pipeline

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Recruitment marketing is a hot topic on everyone’s mind. At the recent Illinois Society for Healthcare Marketing and PR (ISHMPR) and the Wisconsin Healthcare PR and Marketing Society (WHPRMS) annual conferences, Chartwell was able to connect…
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Not an Online Brochure – Writing Website Copy That Works!

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At Chartwell Agency, we do more than design and develop beautiful websites – we also write the website copy. Why? Writing website copy is a specialized style of marketing content development that is part science, part artform. Understanding the user experience, following best practices for consistent content presentation, telling a story, and driving a call to action across multiple display variables represent just a few of the challenges for web copywriters. Here are a few tips to write website copy that really works.
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Kudos – Giving Employee Recognition in a Way that Matters

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Great organizational leaders do it frequently and effectively. All employees need it. Positive corporate cultures thrive on it. To what am I referring? Giving employee recognition and praise. While we know that receiving praise for a job…