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Tips for Healthcare Marketers in 2021

Healthcare marketers today have a lot on their plates.  From updating COVID communications to promoting that new physician, and redesigning ad campaigns to managing social platforms, healthcare marketers find themselves pulled in multiple…

Helpful Hints for Working with an Agency

I was in a meeting with a potential new client last week when he made the comment, “I prefer not to work with a hippopotamus,” when describing his current agency relationship. Of course, when someone makes a comment describing their agency…

Humor in Pandemic Marketing? Consumers Look for a Lighter Side

Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers - simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and…

Should We Be Blogging? Yes, and Here’s Why!

At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even…
making it work

Making it Work

As of this moment, we’re living through an unprecedented economic crisis. History has no comparable lessons from which we can learn, so we’re all navigating through uncharted territory together. We’re also dealing with loss – loss of…
client relationship

Tips to Better Manage Client Relationships and Reduce Client Turnover

It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream,…

Important Lessons About Healthcare Marketing Learned at the Thanksgiving Table

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It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Training as a Perk? Absolutely!

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Today, millennials make up a larger percentage of our workforce than any other generation, so it’s no wonder that HR professionals and business leaders are interested in learning more about what makes this group of knowledge workers tick.…

Perfecting Your Elevator Speech

Your elevator speech, your succinct, power-packed company description timed perfectly to share in between floors in an elevator (thus the term “elevator speech”) is probably a phrase you’re familiar with. Any time you’re asked, “So…

Declare Independence from Your Desk – Get the Best Ideas by Getting Out

For those of you who work in an office, you may find yourself all too often stuck behind a desk, behind a screen and behind the ball. This self-inflicted “chained to our desk” mentality is killing our productivity and damaging our health.   At Chartwell…