Posts

Tips for Healthcare Marketers in 2021
Blog
Healthcare marketers today have a lot on their plates. From updating COVID communications to promoting that new physician, and redesigning ad campaigns to managing social platforms, healthcare marketers find themselves pulled in multiple…

Helpful Hints for Working with an Agency
Blog
I was in a meeting with a potential new client last week when he made the comment, “I prefer not to work with a hippopotamus,” when describing his current agency relationship. Of course, when someone makes a comment describing their agency…

Humor in Pandemic Marketing? Consumers Look for a Lighter Side
Blog
Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers - simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and…

Should We Be Blogging? Yes, and Here’s Why!
Blog
At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even…

Making it Work
Blog
As of this moment, we’re living through an unprecedented economic crisis. History has no comparable lessons from which we can learn, so we’re all navigating through uncharted territory together. We’re also dealing with loss – loss of…

Tips to Better Manage Client Relationships and Reduce Client Turnover
Blog
It’s happened to all of us at one time or another. We get
the dreaded phone call or email from a client that says, “Call me when you have
a minute.” No other context. No additional information. Just that line that
might as well scream,…

Important Lessons About Healthcare Marketing Learned at the Thanksgiving Table
Blog, MarketingIt’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Training as a Perk? Absolutely!
Blog, Facilitation and TrainingToday, millennials make up a larger percentage of our workforce than any other generation, so it’s no wonder that HR professionals and business leaders are interested in learning more about what makes this group of knowledge workers tick.…

Perfecting Your Elevator Speech
BlogYour elevator speech, your succinct, power-packed company description timed perfectly to share in between floors in an elevator (thus the term “elevator speech”) is probably a phrase you’re familiar with. Any time you’re asked, “So…

Declare Independence from Your Desk – Get the Best Ideas by Getting Out
BlogFor those of you who work in an office, you may find yourself all too often stuck behind a desk, behind a screen and behind the ball. This self-inflicted “chained to our desk” mentality is killing our productivity and damaging our health.
At Chartwell…