Know Your “Secret Sauce” – Craft Brand Messaging that Sets You Apart

When people speak of their organization’s “brand,” they’re often referring to the logo or graphic identity, not the brand messaging behind it. At Chartwell Agency, we talk about “Brand” (with a capital “B”) being your organization’s…
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Positive Phrasing – Why I Have a Big Problem with “No Problem”

Positive phrasing is positioning a statement more positively. It means removing negative words in favor of positive ones, offering options, and emphasizing positive outcomes and consequences.
industry recognition

And the Award Goes to … Why Industry Recognition Still Matters

It’s nice to be recognized for doing great work, especially when that recognition comes from those in your industry who understand the unique challenges you face – whether that’s increasing competition, emerging technologies, shifting…

Tips for Credit Union Marketers Navigating the COVID Landscape

Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).

Tips for Healthcare Marketers in 2021

Healthcare marketers today have a lot on their plates.  From updating COVID communications to promoting that new physician, and redesigning ad campaigns to managing social platforms, healthcare marketers find themselves pulled in multiple…

Helpful Hints for Working with an Agency

I was in a meeting with a potential new client last week when he made the comment, “I prefer not to work with a hippopotamus,” when describing his current agency relationship. Of course, when someone makes a comment describing their agency…

Humor in Pandemic Marketing? Consumers Look for a Lighter Side

Nothing is funny about the pandemic. Numbers escalated, we stayed home. We all became employee/teacher/chef/sanitation engineers - simultaneously. Then glimmers of hope, small returns to normalcy before escalating numbers crept up again and…

Should We Be Blogging? Yes, and Here’s Why!

At Chartwell Agency, we help clients redesign or refresh websites often. Invariably, we have the conversation about THE BLOG. “Do we really need a blog?” “If we have one, how often do we need to create new content?” “Does anyone even…
making it work

Making it Work

As of this moment, we’re living through an unprecedented economic crisis. History has no comparable lessons from which we can learn, so we’re all navigating through uncharted territory together. We’re also dealing with loss – loss of…
client relationship

Tips to Better Manage Client Relationships and Reduce Client Turnover

It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream,…