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Important Lessons About Health Care Marketing Learned at the Thanksgiving Table

It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Value-Based Health Care Requires Value-Based Marketing

Debate rages on over whether the Affordable Care Act was the most appropriate way for America to put the brakes on rapidly increasing health care costs. Regardless of where one stands on this politically charged issue, there’s no question…

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