Posts

Your Logo is More Than Just a Font

We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion…
Group doing a postmortem

The Importance of Project Postmortems

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Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy…

Design Trend Predictions for 2021

It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design…

Blush and Bashful (Or Pink and Pink)

I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional…

Designing in These Times

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At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring…

Prioritize Mental, Emotional Health – Even During a Pandemic

By now, we’ve all experienced certain routine changes because of the COVID-19 pandemic. Maybe you’re working remotely for the first time or juggling work with e-learning while the kids are out of school. Social media platforms have reported…
trade show

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or…

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch…

You Had Me at Pumpkin Spice

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I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……

What do conferences lead to? Think beyond the leads

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Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However,…