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Content and Creative: Marketing’s Power Couple

When it comes to power couples, content and creative are like the Bennifer or Brangelina of the marketing and communications world. They go hand in hand, but we’re guilty of crowning content king and relegating creative to a lesser royal…

The Password Is…? Managing Your Digital Tools

As an agency that develops and manages communications, we often require access to our clients various existing channels, subscriptions, accounts, etc. Common challenges we have are that these accounts were often set up some time ago, or by…
SEO Rocket

SEO and Websites: It’s Not Rocket Science

Search engine optimization (SEO) is one of those things that sounds intimidating. Like when you hear someone say, “The carbon FTL engine is offline. We need to realign the nanowave charge driver.” Your first instinct is to tuck-and-roll…
Inclusivity in stock photos

Keep Pushing for Inclusivity in Stock Photography

I’ve recognized the lack of diversity and representation in advertising for a long time. As a person in the LGBTQ+ community, it wasn’t until recently that I began to see representation that I felt reflected who I am. When you are aware…

Your Logo is More Than Just a Font

We do a lot of brand work here at Chartwell Agency, and that includes refreshing an organization’s existing logo or designing a new logo altogether for a business. Regardless of the end goal, we always start with a thorough discussion…
Group doing a postmortem

The Importance of Project Postmortems

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Some of our favorite Halloween movies feature zombies coming back from the dead and creepy cemetery scenes. In the spirit of the season, I want to stress how important postmortems are for your marketing projects. The goal for these autopsy…

Design Trend Predictions for 2021

It’s time to start looking to the future – and 2021 is poised to bring inspired design. Led by our aspirations, wishes and passions, design takes its cue from society. It’s emotional and fluid. For 2021, we predict that emerging design…

Blush and Bashful (Or Pink and Pink)

I have a confession. I’m obsessed with colors. Okay, okay. I know what you’re thinking. “Occupational hazard. After all, you’re an art director, right?” Fair enough. However, I’m not talking about your garden-variety professional…

Designing in These Times

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At the beginning of March 2020, most of our clients were in full swing with their Q2 marketing programs and plans. Messaging and creative were developed and ready to rock ‘n’ roll. We were heading into the fun advertising seasons of spring…

Prioritize Mental, Emotional Health – Even During a Pandemic

By now, we’ve all experienced certain routine changes because of the COVID-19 pandemic. Maybe you’re working remotely for the first time or juggling work with e-learning while the kids are out of school. Social media platforms have reported…