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Is Your Marketing Plan Straight Out of a Horror Movie?

Horror movies: some love them, others can’t get through one without covering their eyes. Either way, I think we can all agree that none of us can get through one without yelling or throwing the remote at the TV. Oftentimes, we are left scratching…

Continue to Prioritize Relationships This Year

Marketers, like everyone else, have seen a lot of change over the course of the last six months. While strategies, tactics, and budgets have had to be flexible, one thing should have remained at the top of the priority list – relationships. In…

5 Common Health Care Marketing Mistakes to Avoid

Health care marketing, like the health care industry itself, can be challenging and complicated. With intense competition, changing consumer behaviors, and online sources becoming the norm for individuals looking for health care, it’s a difficult…
customer journey
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Developing Your Customer Journey with Conversation Hearts

Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…

Make Client Relationships a Priority in 2020

At Chartwell Agency, we make relationships with our clients a priority. In marketing and communications and any industry, you should always strive to be known as a trusted advisor rather than just a “vendor.” Building strong relationships…
marketing strategies were like Halloween candy
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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals…
Marketing campaigns
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Plan, Implement, Assess: Your “Mini” Guide to Marketing Campaigns

Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote…

Holding Your Audiences’ Attention in the Age of Technology

According to Pew Research, 95 percent of Americans now own a cell phone with 77 percent of those being smartphones. And users of these devices are more distracted than ever with being able to do so many things via their phones, from responding…
Digital wave
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Ride the Digital Wave in 2019

There is a lot to be excited about in the world of communications as we head into 2019. Like any other industry, the marketing and PR field saw lots of exciting trends in 2018 and even more strategies fueled by our friend (and sometimes foe)…