Posts

marketing strategies were like Halloween candy
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If Your Marketing Strategies Were Halloween Candy

Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…

Maximizing Your Community Outreach Efforts

Engaging and showing value through community outreach is key to developing relationships with your current and potential customers, spreading the word and enhancing credibility. Outreach is personal and provides the opportunity for individuals…
Marketing campaigns
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Plan, Implement, Assess: Your “Mini” Guide to Marketing Campaigns

Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote…

Holding Your Audiences’ Attention in the Age of Technology

According to Pew Research, 95 percent of Americans now own a cell phone with 77 percent of those being smartphones. And users of these devices are more distracted than ever with being able to do so many things via their phones, from responding…
Digital wave
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Ride the Digital Wave in 2019

There is a lot to be excited about in the world of communications as we head into 2019. Like any other industry, the marketing and PR field saw lots of exciting trends in 2018 and even more strategies fueled by our friend (and sometimes foe)…
message map

Chart Your Companies’ Course with a Message Map

A strong, shared vision and corresponding message is critical to any long-term efforts to establish and build your organization’s brand, overall reputation and general awareness. Many organizations struggle to ensure employees know how to…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…
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Are Your Communications Integrated?

At  Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message…
ROWE

Go with the ROWE

At Chartwell Agency, we are well-versed in the rapidly changing trends in communication. As a result, the integrated communications plans and strategies we develop for clients are very much considered “living” documents, and often change…
Planning your news conference from beginning to end.
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Planning your news conference from beginning to end.

When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media…