Tag Archive for: Marketing

The Value of Marketing for Third-Party Logistics Companies

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A few weeks ago, my husband and I packed up our two kids and headed East for our annual family beach vacation in Delaware. We made our way through Chicago traffic, on to Indiana toward the Rust Belt and the Ohio and Pennsylvania turnpikes.…

Recession Proof Your Marketing

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The fear of a recession is real, and there is a large debate on whether the downturn will begin this year or next. This means a potential decrease in consumer spending, fewer products and services being sold by businesses, and more job loss…

Debranding (Less is More)

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Over the last several years there has been a trend in branding: Debranding! I’ve read and heard of several different definitions for it. It can be explained as a strategic and message retooling, or as a visual reworking, to appear more consumer-centric…

Content is NOT One and Done: Leveraging Marketing Content

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We all know people get their information in many ways, so when you develop a piece of content whether it’s a blog, customer story, white paper or something else, it’s important to use multiple outlets to share the information with your…

Online Search Behaviors: Tips to Help People Find You

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When people search online, regardless of what browser they use, they will end up on a Search Engine Results Page (SERP) and must sift through the results to find what they’re looking for. How do they do that and, more importantly, how do they find you?

Education Marketing Trends – Three Post-Pandemic Tips To Recruit and Retain the Next Gen of Incoming Classes

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Education marketing is a challenge, whether it’s for a large public school district or a small private college. The pandemic changed the world, and education has felt that change acutely in both its classrooms and marketing plans. As we emerge…

Storytelling is Vital for Economic Development Organizations

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Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic…

Tag Archive for: Marketing