Posts

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Learn About and Listen to Your Audience

Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
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Get real about your messaging

It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…

Don’t Shelve Your Content Strategy

You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there…
social media
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Don’t Take a Summer Break From Social Media Planning

Break out the beach balls and sunscreen because Friday is the first official day of summer. Is that not marked with a big star on your calendar? That’s not surprising. I even checked my iPhone calendar thinking it might be listed, but it’s…

Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One…

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what…
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Press Releases Need Style – and Thought

When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.
differentiators
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Don’t silence your differentiators

It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
marketing lessons
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Nike ad generates emotion and marketing lessons

Marketing has dominated headlines during the past week thanks to one ad by one major company: Nike. The company so easily recognized for its swoosh logo, “Just Do It” tagline, shoes and apparel dropped a bombshell of a commercial last…
Writing standards to create style
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Writing: Do It with Style

A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website…