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It’s Our First Vlog!

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Welcome to 2021 and congratulations on making it through 2020. If we haven’t said it lately, thank you for taking time to visit our website and check out our blog. Hello to all the new visitors out there. If you’ve been here before, this particular blog might look a little different (spoiler – it’s the video).

Plan For The Unplanned In Healthcare

The COVID-19 pandemic has both underscored the importance of healthcare and challenged it in unexpected ways this year. Many hospitals and health systems were full of COVID patients and struggling with procuring personal protective equipment…

Keep Content Stress Free

Back in my newspaper reporter days, I remember thinking everybody could write. I was surrounded by writers and writing every day. It wasn’t until I left and entered the communications/marketing world that I saw writing can cause serious…

Commercials That Connect Still Need Action

The best commercials spark conversation, and there’s a series of TV ads that still make me smile each time I see them and keep coming up in conversation with friends and family. Those would be the “Dr. Rick” commercials for Progressive…

Proper Messaging Key for Return to In-person Patient Visits

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We know COVID-19 restrictions and precautions are still in place, but most states are taking gradual steps to increase various activities that were disrupted by the pandemic. Healthcare providers had to put a hard stop to elective procedures…

Tips for Messaging and Growing Telehealth

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Brands and organizations have had to get creative during the COVID-19 pandemic to either keep delivering services or keep their names in front of people. If your business didn’t have a large digital footprint before the coronavirus hit,…
patient experience

Keep Evaluating the Patient Experience

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Healthcare consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online…

Improving Online Healthcare: Make Sure It Works

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When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective…

Learn About and Listen to Your Audience

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Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…

Get real about your messaging

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It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…