Posts

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Tips for Current Real-World (Video) Media Interviews

During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…
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Post-COVID-19 Marketing: A Paradigm Shift in Approach

With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct…

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours,…
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Engagement: The Great Differentiator for Schools – and All Businesses

I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement…

Is Bigger Always Better? Questions to Ask When Selecting Your Marketing Partner

We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients…
recession marketing
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Marketing Into – and Through – a Recession

There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…

Numbers Do Matter

As I was helping my 8-year-old daughter with her math homework earlier this week, she asked if numbers really mattered, no matter what she decided to grow up to do in life. I initially thought it was a delay tactic to stray away from the word…
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Take the Time for a Mid-Year Marketing Checkup

Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of…
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Storytelling: It’s Not Just for Books Anymore

Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…

We May Not Be Your Best-Fit Marketing Firm

We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense…