Tag Archive for: Rebecca Epperson

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Website Best Practices for Economic Development Organizations

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Recently, we did a deep dive into the country’s 25 fastest-growing communities, specifically, how their chambers and economic development organizations represented themselves through their virtual front door: their websites. While each approached…

Chartwell Agency Founder and CEO Named Citizen of the Year

Rebecca Epperson earns Rockford Chamber of Commerce recognition for service Rebecca Epperson, founder and CEO of Chartwell Agency, an award-winning marketing firm based in northern Illinois, was awarded the Rockford Chamber of Commerce 2023…

Using the Top 5 Best Practices in School Branding to Attract Students

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No matter what level of education marketing you are in, it all comes down to one important issue: enrollment.

Customer Service Training Should be Your New Year’s Resolution

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During some travel hiccups with our recent holidays, my family and I decided to spend a few days at a large indoor waterpark-hotel so that our 11-year-old daughter (and us, truth be told!) could enjoy a few days of fun and relaxation. The overall…

Make Employee Engagement an Ongoing Marketing Strategy

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Too often, organizations consider employee retention or employee engagement as a human resource or operations focus and assume that marketing should be focused on external audiences. If that statement seems true to you/your business, I challenge…
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The Benefits of Blogging and Answering: Should My Company Blog?

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We often get asked: is it really beneficial for my company to have a blog? Or, we are so busy, do we actually have time to blog? The answer to both of those questions is a resounding – shout it from the mountaintops – YES! I mean, after…

Making an Impact in the New Normal of Public Relations

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As most public relations professionals know, there have been incredible changes with media in just the past few years forcing even the most experienced marketing experts to learn a new normal in pitching and securing stories. Traditional…

Storytelling is Vital for Economic Development Organizations

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Economic development is the lifeblood to a region’s vitality and storytelling often gets a bad rap as “soft” marketing versus the more aggressive approach many ED organizations are known for overall. From chambers of commerce, economic…

Celebrating 20 Years of Storytelling

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In 2022, Chartwell Agency will be celebrating its 20th year in business. It didn’t dawn on me until a team member mentioned it to me recently. How could that be? Didn’t I just establish PR Etc. – the precursor to our 2014 rebrand to Chartwell Agency – out of my home (at a time when working from home looked nothing like it does now)?

The ABC’s of School Branding Efforts that Make the Grade

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https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…