Posts

Cooking Up Successful Marketing

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One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…

Don’t Spread Your Marketing Message Too Thin

It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in…

Tips for Current Real-World (Video) Media Interviews

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During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…

Post-COVID-19 Marketing: A Paradigm Shift in Approach

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With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct…

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours,…

Engagement: The Great Differentiator for Schools – and All Businesses

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I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement…

Is Bigger Always Better? Questions to Ask When Selecting Your Marketing Partner

We are often asked what separates our organization from a competitor. It’s a fair question and one that we ask of potential business partners as well. We’re a boutique marketing firm which means we are small in size, selective on the clients…
recession marketing

Marketing Into – and Through – a Recession

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There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…