Posts

The ABC’s of School Branding Efforts that Make the Grade

,
https://youtu.be/QnYLfCzkSK0 Public schools, private schools, community colleges, and statewide universities all have one major objective in common: attracting students and increasing enrollment. But that’s where their similarities end.…

Graduate to Better School Marketing to Grow Your Organization’s Enrollment

,
As schools focus on enrollment, here are four simple guidelines to improve your school marketing and grow your organization's enrollment.
spring-cleaning

Polish your Marketing in Spring-Cleaning Efforts

Every year around this time in the Midwest, I’m reminded that good things come to those who wait. And I’ve been waiting (somewhat patiently) for spring. It is arriving with green buds on trees, flowers poking through a brown ground, and…

Cooking Up Successful Marketing

,
One of the many things close friends and family know about me is that I love to cook and bake. A lot. I spend many of my weekends planning what to make for the week ahead for my family. When life is normal, one of my most favorites things to do is host dinner parties.

Begin with the End in Mind (or – How the Heck Do I Plan for 2021?)

Each year around this time, individuals from all levels of an organization gather to discuss the goals and budgets for the year ahead. For many who hunkered down to do this last fall, it’s almost laughable to think how the significant…

Don’t Spread Your Marketing Message Too Thin

It’s a not-so-often-heard-of idiom called the “Raspberry Jam Rule”: The wider you spread it, the thinner it gets. This particularly applies to marketing in that the broader the audience you attempt to reach, the weaker the impact. When…

Rebranding in a Pandemic? That Is the Question. What’s the Answer?

During the past several months while we’ve sheltered in place, eaten more meals at home, and learned how to become teachers to our students while maintaining our full-time careers, there’s been another phenom that’s been happening in…

Tips for Current Real-World (Video) Media Interviews

,
During the course of our agency’s 20 years, we’ve provided clients insight and advice to assist them in conducting media interviews. Most of our media training is focused on message delivery and specific techniques to instill confidence…

Post-COVID-19 Marketing: A Paradigm Shift in Approach

,
With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct…

Lean Into the “New Normal” to Grow Business During COVID-19

I don’t have to tell you it’s a new day and new way to do business. Every email, every social media post, and every notice begins with similar messaging on how the organization or business is suspending, changing or cancelling their hours,…