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Storytelling: It’s Not Just for Books Anymore

Once upon a time . . . It was the best of times, it was the worst of times . . . Call me Ishmael. The sun did not shine. It was too wet to play. So we sat in the house. All that cold, cold, wet day. These words always introduce a…
Storytelling in Marketing
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Using Storytelling in your Marketing Efforts

Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…