Tag Archive for: super bowl

football flying out of tv

Is Advertising During The Super Bowl a Good Investment?

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This Sunday, February 12, marks the biggest sporting event of the year - the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And,…

Chartwell Super Bowl Ads Takeaways and Favorites

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It’s all about the Super Bowl ads! Some people watch the actual game, but for many of us in the marketing biz, the Super Bowl is, well, the Super Bowl of advertising. With big budgets and even bigger ideas, the world’s leading brands duke…
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Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

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If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…