When was the last time you updated your website? Shared a creative post on social media? Ran a digital marketing campaign? If the answer is, “Geez, I don’t remember, it’s been so long,” then you may be falling out of love with your brand. Just like anything you love, you should care for it every day and give it everything you’ve got. The moment you begin to take it for granted is the moment you lose faith in the progress and happiness you’ve built along the way and the vibrant future that lies ahead.
Don’t take your brand for granted. Your brand provides meaning about and insight into who you are as a company and helps make that special connection with your ideal customer. When you take your brand for granted, it will get stale and may no longer serve its purpose of attracting new customers and keeping current ones happy.
Here are the top three signs that might suggest you are falling out of love with your brand – and things you can do to right now to rekindle that special connection:
Sign #1: Your website is nonresponsive.
According to a recent study, in 2018 more than 52 percent of all website traffic worldwide was generated through mobile phones. Don’t lose customers who become impatient with trying to navigate a website that is nonresponsive to the screen size of their mobile device.
Do yourself – and your customers – a favor by updating your website so it is responsive. This will result in an improved user experience, people will likely spend more time on your website, bounce rates will be reduced, and because Google acknowledges that more than half of website traffic is generated through mobile devices, it will favor mobile-responsive sites. All of these are a positive reflection on your brand – and your bottom line.
Sign #2: Your social media feed on the homepage of your website shows posts from 2017.
You may not think this is a big deal, but have you Googled a product or company before and found said company’s social media pages to have old posts or very little engagement? You probably ended up having to do a second Google search to make sure that company was still in business. Am I right?
Don’t confuse your customers or put doubt into the relevance of your brand. Do one of two things: Update your social media pages moving forward so they are current and include at least one post per week; or, if you don’t have any intention of using social media in your marketing efforts, simply delete the pages and remove the feeds from your homepage (or temporarily hide the feed until you can get back on track).
Sign #3: Your company does not appear on the first page of Google search results.
Who views Google results past page one? Do you? According to HubSpot, 75 percent of people never scroll past the first page of search engine results. If you are not landing on the first page of a Google search that is related to a product or service you offer, you should consider allocating some of your marketing budget to a digital campaign. Put your brand front and center by implementing a digital campaign that includes search engine marketing (SEM). SEM allows you to market your business at the top of search engines to the people looking for the products you offer and the services you provide.
Reconnect with your brand.
As you know, branding is much more than a website, social media feeds and where you land in a Google search. It’s also about staying relevant, standing out from your competitors, meeting the needs of your ideal customer, staying loyal to your existing followers and much more. Rekindle that spark and make up for lost time by implementing some of the simple suggestions above or seek help from the branding experts at Chartwell Agency. Contact us today.