With more eyes on the screen in the past 12 months than ever before, we saw record-breaking consumption of video streaming. And we all know what it’s like to go down the video rabbit hole – you read a good caption, and next thing you know you’ve invested two hours’ worth into binge watching YouTube videos. It’s okay, we’ve all been there!
Today, 500 hours’ worth of videos are uploaded to YouTube every minute. Think about it, anything you could possibly question in life has a YouTube video to explain it all. YouTube gives us insight on politics, celebrities, learning, advertising, and so much more.
With that in mind, if you are interested in advertising with video, YouTube may be a great avenue for you.
There are three major reasons why YouTube is considered to be a great marketing tool: it can can help you build relationships, credibility and trust, as well as engage better with your audience.
Builds Relationships: YouTube channels engage with a variety of viewers every second of the day. So, by keeping up with a daily, weekly, or bi-weekly video blog, you could be reaching key audiences in a more interactive way. This may be just what you need to better connect and build stronger relationships with your audience.
Builds Credibility and Trust: Credibility comes from information. There is no simpler, more direct, and easier way to display information than through video content. From banks and credit unions to physician groups and large hospitals, we have helped clients produce commercials, video blogs (vlogs), and virtual events, and we’ve seen their online presence grow exponentially. And this is because the video content has allowed them to build credibility and trust in today’s all-virtual era.
Increases Engagement: Let a YouTube vlog tell your story in a creative and better-connected format. Your business could use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service, and help your customers spread the word about your business. In today’s all virtual era, this type of engagement is essential to be able to engage easier with your audience.
At Chartwell Agency, we are here to help create your perfect story by crafting content that better resonates with your audiences. We assist businesses in exploring fresh new ways to navigate this process in many ways, including vlogs, traditional blogs, media articles, marketing collateral, ad copy and more.
Think about this way, the next time someone Googles something that relates to your product or service, your YouTube video may be the first thing that catches their eye.
If you want to benefit from the revolutionary world of YouTube, but need help crafting your story or shooting your video, contact Chartwell Agency. We have a team of creative storytellers that can help you better connect with your key audiences in a more interactive way.